Blog #3 Goffman/Bordo

A.

Goffman says "Correspondingly, holding the body erect and the head high is streotypically a mark of unashamedness,superoity and, disdain." (Goffman,40) I find thos qoute significant in many ways. If I see a person walking down the street looking at the ground and, shoulders slummed , I would think they were self-conscious or had low self-esteem. However a person walking with there head held high shows a sign of confidence.

B.

In Susan Bordo's article she states " Face-lifts, implants, and liposuction are advertised as impowerment, "taking charge" of one's life."(Bordo,152) This statement is significant. You can't watch a television show or read a magazine , without hearing how some famous actress just got her nose done and now she's a whole new woman. You hear their entire life changed just because of the surgery the got, or the implants or whatever else these woman received. Advirtisments also make it out to look like every woman can do this and if you do you'll also be a whole new person. With the non-stop craze about how wonderful plastic surgery is, is does make a girl think, wow I could have needle injected in my forehead and m life won't suck so bad anymore.

C.

Goffman and Bordo's analysis', I believe still hold true today. According to Goffman men are usually superior to woman in advertisments. That is still mostly true. I believe it will always be that way. I myself don't usually see a woman superior to a man in an advertisment. Goffman's analysis shows woman as feminine and caring. In his atricle about the "Feminine Touch" the woman's hands are shown I guess to make the advertisment's more appealing and sexy. Which is still true today. A commerical of a woman holding a glass of wine would intrigue more people to the wine then if a 90 year old man was holding the glass.
Bordo talks more about perfection. She speaks on how in our society, in this generation it's more important for a woman to me seen as flawless, perfect then, normal. This is quite true. Yes, of course you see more regular sized woman on T.V. and Ads then you used to , you know the woman I'm referring to, the one's that aren't stick thin aren't completely flawless. But, stick thin , "perfect" woman are still ruling the world of advertisment and television. That's never going to change in my oponion. You will never see an ad for beauty supplies with a 250 pound woman on it.